GET TO KNOW ME
Designing with Heart and Purpose
I believe every great design begins with empathy. From wireframes to polished prototypes, I craft experiences that resonate with real users.
Want to know how I can make your project stand out? I’d love to chat!
WORK EXPERIENCE
Sandhata Technologies
Development Manager - UX UI Engineer
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Leadership & Mentoring: Lead and mentor a team of Frontend developers and UI/UX designers, fostering innovation and operational excellence.
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Development Strategy: Actively participate in defining the company's UI/UX and development strategies, ensuring robust designs and the successful conversion of prototypes into products.
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Stakeholder Collaboration: Collaborate with product managers and engineers to gather and evaluate user requirements, ensuring the final product aligns with user needs and business goals.
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Assessment and Roadmaps: Conduct thorough assessments of client's existing digital landscapes, identify opportunities for transformation, and create detailed roadmaps for implementing these changes.
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Technology Selection: Provide expert advice on selecting and implementing appropriate technology stacks, platforms, and tools for UI/UX development and digital transformation initiatives.
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Continuous Improvement: Continuously evaluate and enhance internal systems and processes, incorporating feedback, industry benchmarks, and emerging trends to drive innovation and efficiency.
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Collaboration with Development Team: Work closely with the Development Technical Lead to align front-end development with back-end development, ensuring seamless integration and robust designs.
Technology Specialist (UX UI Designer)
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Created digital solutions for multiple end-to-end products for Vodafone, delivering projects in accordance with the scaled agile framework.
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Delivered high fidelity prototypes based on user stories using Azure DevOps.
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Collaborated closely with cross-functional teams including developers, product managers, service designers, customer journey designers, TDM, and scrum masters to ensure seamless project execution.
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Designed the user interface for Sandhata Gini (Chatbot), enhancing the global team's ability to respond to queries within seconds.
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Produced social media creatives for Sandhata and various IT solution projects, specializing in design for low-code/no-code platforms.
Cyzerg India Pvt Ltd
Mid-Level UX/UI Designer
As a Mid-Level UX/UI Designer, I played a pivotal role in creating user-centric designs for complex digital products. My responsibilities included:
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User Experience Design
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Developed comprehensive user flows, journey maps, and prototypes to visualize the end-to-end user experience for applications and websites.
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Created structured information architecture to enhance navigation and accessibility across multiple platforms.
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Focused on usability testing and iterative improvements to align designs with user expectations and business goals.
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Product Design for Logistics and Warehousing
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Partnered with the CEO to design innovative digital solutions aimed at resolving connectivity challenges in the warehouse and logistics sectors.
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Conducted user research and competitor analysis to ensure the product met real-world needs and stood out in the market.
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Designed intuitive interfaces that streamlined workflows and improved operational efficiency.
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Cross-Functional Collaboration
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Collaborated with stakeholders, developers, and clients to align on project goals, ensuring that deliverables met both technical and user requirements.
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Leveraged design thinking methodologies to bridge the gap between user needs and technological possibilities.
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Through these contributions, I refined my skills in problem-solving, user advocacy, and creating scalable design solutions for complex industry challenges.
Jr. UX/UI Designer
As a Jr. UX/UI Designer, I laid the foundation for creating seamless user experiences for websites and applications. My key achievements included:
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Information Architecture and Wire framing
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Designed and structured information architecture and user flows to guide users efficiently through websites for the warehousing and logistics sectors.
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Created low- and high-fidelity wireframes to establish clear design hierarchies and layouts, ensuring visual clarity and functionality.
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End-to-End Website Design
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Successfully delivered over 10 websites from scratch, handling everything from requirement gathering to final design handoff.
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Conducted user research, crafted journey maps, and developed user personas to align the design with user needs and business objectives.
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Produced prototypes to facilitate client reviews and iterative feedback cycles.
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Design for Niche Industries
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Focused on creating user-friendly designs for technical and specialized industries such as warehousing and logistics.
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Ensured that designs addressed specific challenges like efficient navigation, data visualization, and operational workflows.
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This role sharpened my ability to balance creative design principles with strategic problem-solving to deliver user-centric solutions tailored to specific business domains.
Jr. Graphic Designer
As a Jr. Graphic Designer at Cyzerg India Pvt Ltd., I contributed to a variety of creative projects, showcasing my ability to translate brand identities into visually compelling designs. Key responsibilities included:
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Social Media Creatives
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Designed eye-catching and engaging social media graphics tailored to the branding needs of Cyzerg and its clients.
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Developed visuals that aligned with marketing strategies, using tools like Adobe Photoshop and Illustrator to enhance user engagement and online presence.
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Collaborated with marketing teams to ensure that designs resonated with target audiences, focusing on storytelling and visual appeal.
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Marketing Collateral Redesign
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Reimagined and updated multiple marketing materials, including e-books, catalogs, and brochures, to align with modern design trends and branding guidelines.
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Applied principles of user experience (UX) to improve readability, flow, and overall impact, ensuring that each piece was functional and visually appealing.
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Leveraged layout design skills and typography expertise to create professional, cohesive, and user-friendly materials.
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Logo and Brand Assets Development
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Redesigned logos and business cards to reflect the company’s evolving identity and values, emphasizing clean, memorable, and scalable designs.
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Worked on creating brand assets that communicated professionalism and uniqueness, fostering strong brand recognition.
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HOW DO I GET THIS DONE
Understanding and Defining the Problem
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Identify Stakeholders: Collaborate with product owners, business analysts, and other stakeholders to understand the business goals.
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Define Goals and Objectives: Document what the product should achieve and the key performance indicators (KPIs).
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Understand Users: Conduct stakeholder interviews to define target users and gather initial insights into their needs and pain points.
Conducting Research
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User Research: Use methods like surveys, interviews, focus groups, and contextual inquiries.
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Competitive Analysis: Study existing competitors to analyze their strengths, weaknesses, and opportunities.
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Data Collection: Leverage analytics, market reports, and user behavior data for quantitative insights.
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Synthesize Findings: Create user personas, empathy maps, and journey maps to represent user needs and behaviors.
Ideation and Conceptualization
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Brainstorming: Conduct design workshops with stakeholders and team members to generate ideas.
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Define Features: Prioritize features based on user needs and business value.
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Create User Flows: Map the end-to-end process users will follow to achieve their goals.
Designing
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Sketching: Start with low-fidelity sketches to visualize ideas quickly.
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Wire framing: Create wireframes to outline the layout and structure of the interface.
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Interactive Prototyping: Build high-fidelity prototypes with tools like Figma, Adobe XD, or Sketch for stakeholder feedback and usability testing.
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Design System: Develop a design system or utilize existing UI patterns for consistency.
Testing and Validation
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Usability Testing: Test prototypes with real users to identify issues.
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A/B Testing: Compare different versions of the product to determine the most effective design.
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Accessibility Testing: Ensure compliance with WCAG (Web Content Accessibility Guidelines).
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Iterate Designs: Refine the product based on feedback and testing insights.
Development Handoff
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Prepare Specifications: Create detailed design documentation with style guides, component libraries, and interaction details.
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Collaborate with Developers: Conduct regular design reviews and Q&A sessions to ensure accurate implementation.
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Prototype Walkthroughs: Walk the development team through interactive prototypes to clarify intent.
Launch
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Quality Assurance (QA): Work with the QA team to test the product for bugs and inconsistencies.
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Soft Launch: Release the product to a smaller audience to gather initial feedback.
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Full Launch: Deploy the product for the entire user base.
Post-Launch Activities
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Monitor Metrics: Use tools like Google Analytics, Hotjar or heatmaps to track user behavior and satisfaction.
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Collect Feedback: Gather insights through surveys, reviews, and support tickets.
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Iterate and Improve: Use feedback to make continuous improvements and release updates.
Maintaining and Scaling
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Ensure Sustainability: Regularly update the design to stay relevant with user expectations and technology trends.
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Plan for Scalability: Prepare for new features and larger user bases.
HOW IS THE DESIGN PROCESS
What to expect in a nutshell
Empathize:
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Understand the users and their needs.
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Conduct user research (interviews, surveys, observations).
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Build user personas and empathy maps.
Define:
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Clearly define the problem you're solving.
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Create user journey maps.
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Formulate problem statements and user stories.
Ideate:
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Generate creative solutions to the problem.
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Brainstorming, sketching, and mind mapping.
Prototype:
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Create low-fidelity and high-fidelity prototypes.
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Visualize the user interface.
Test:
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Gather feedback from users through usability testing.
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Iterate based on test results.
EDUCATION
Chandigarh University
BSc. Animation and Multimedia
2D Graphics & UI UX Design
Interaction Design Foundation